WHERE'S THE BEEF IN INTERACTIVE SERVICES

CHRISTIAN MAYAUD  -  THE VERTICOM GROUP 

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COLS/ISP are Facing...







Expensive Medium End-to-End
Fixed Fee Cost for Online App Dvlpmnt
Ongoing Cost of Content Maintenance
Variable Cost of Usage
User Fees as Sole Revenue Stream
Users are accustom to paying little or nothing for media
Advertising normally picks up the tab
 

 

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