| WHERE'S
THE BEEF
IN INTERACTIVE
SERVICES CHRISTIAN MAYAUD - THE VERTICOM GROUP |
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51
Three Questions to Ask a Vertical
Compelling Vertical Market Focus? "Critical Mass" Strategy? High "COMtent to Content" Ratio? Strategy to Leverage COMtent Data Stores? Strategy to Sustain Community Interdependence on these Data Stores?
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Bridging the Gap between Concept & Execution
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