WHERE'S THE BEEF IN INTERACTIVE SERVICES

CHRISTIAN MAYAUD  -  THE VERTICOM GROUP 

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 51 Three Questions to Ask a Vertical
Interactive Service (Intranet)


• Compelling Vertical Focus?
“Critical Mass” Strategy?
High “COMtent to Content” Ratio?
Strategy to Leverage COMtent Data Stores?
Strategy to Sustain Community

Three Questions to Ask a Vertical
Interactive Service (Intranet)


• Compelling Vertical Focus?
“Critical Mass” Strategy?
High “COMtent to Content” Ratio?
Strategy to Leverage COMtent Data Stores?
Strategy to Sustain Community
Client/Server Technologies
Database Technologies
Development Tools
Content Licensing
Network Providers


Interdependence on these Data Stores?

 

Compelling Vertical Market Focus?

"Critical Mass" Strategy?

High "COMtent to Content" Ratio?

Strategy to Leverage COMtent Data Stores?

Strategy to Sustain Community Interdependence on these Data Stores?

 

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