CHRISTIAN MAYAUD  -  THE VERTICOM GROUP 

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Intro | Economics | Paradigm Shift | COMTENT NOT CONTENT | Multimedia Integration

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The “Community-centric Intranet”
Business Model
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Target Community Franchise
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Recurring Sponsorship Revenue
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specific Data Stores
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Interactive Applications (COMtent)
Sponsorable Online Communities:
Horizontal OLS
MIxed Revenue
Communications costs
Revenue diversity
Capture “Critical Mass” of Target Community
Facilitate “Intra-Community Dialog” to Maintain
Facilitate “Inter-Community Dialog” to Maintain
Structure Interactions into Dynamic Community-
Leverage these Data Stores into Community-Specific
 

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