CHRISTIAN MAYAUD  -  THE VERTICOM GROUP 

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Intro | Economics | Paradigm Shift | COMTENT NOT CONTENT | Multimedia Integration

 48
49
The Race for Vertical Market Franchise
Communities
6 Mths
Now
1 Year
Specialty Network
Sponsorship Threshold
Sponsor
Value
Member
Niche Vertical Broad Consumer
Pure Sponsorship
..
.. Operating efficiencies
..
Usage
Cost
Member
Intranet Potential of Communities
•
•
community
•
individuals in each community (Sponsorship
Value/Member)
•
community (Usage Cost/Member)
Content Retrieval
Communications
Transactions
Identify potentially sponsorable communities
Estimate the total A&P budget dedicated to each
Divide the total A&P budget by the number of
Estimate the total usage cost per user for each
 

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