CHRISTIAN MAYAUD  -  THE VERTICOM GROUP 

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Intro | Economics | Paradigm Shift | COMTENT NOT CONTENT | Multimedia Integration

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What a Mess...
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Not Specific Content
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Expensive Medium End-to-End
Fixed Cost for Online App Dvlpmnt
Ongoing Cost of Content Maintenance
Variable Cost of Usage
Dependence on End-User Fees
“Death Valley” Pricing & “Death Spiral”
End-Users Will Pay for General Access...
Access Providers are Not Incented to Provide Value...
Usage Lowers Margins
Low Usage Creates Low Sponsorship Value
 

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Bridging the Gap between Concept & Execution