CHRISTIAN MAYAUD  -  THE VERTICOM GROUP 

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Intro | Economics | Paradigm Shift | COMTENT NOT CONTENT | Multimedia Integration

 24
How Can We Return to a “Win-Win” Value
Proposition For End-Users?
. Usage Cost
–
– Someone Else to Pay Comm Costs
eg., Employer Paid Internet Access/End-User
–
eg., Dow Jones Personal Journal
. Revenue
–
–
(price sensitive market)
Wait for “Free” (or Bundled) Bandwidth
Get
“Offline” Online
Get User to Pay More
Develop Sponsorship Revenue Opportunities
 

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