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CHRISTIAN MAYAUD

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 94 The Verticom Group

The “Yertle the Turtle” Effect

Beware the “Insignificant Feature”

It’s absense may be a deal killer in the mind

of the purchase decisionmaker -- even if you

know your customer doesn’t need it and will

rarely, if ever, use it.

Market Entry Caveats

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Bridging the Gap between Concept & Execution