[ Close Viewer ]
CHRISTIAN MAYAUD
[ Home ]
201 The Verticom Group
Always Look for Franchise Potential…
Where is the Franchise Value?
Which Stakeholders are required to build that Franchise?
What is the Minimum Value Proposition Required to Capture a
Critical Mass of each of the required Stakeholders?
Where is the“Hyper-Growth” Momentum Engine?
What are the REAL Fears of each Franchise Stakeholder?
What is required to build Momentum upon these Fears?
What is the Critical Mass Point beyond which “Fear of
Momentum” kicks in to create “Hyper-Growth” Deal Closing
Momentum with these Stakeholders? (When does “Selling Fear”
become the #1 Value Proposition?)
What can be done to facilitate the “Perception of Momentum”
among these Stakeholders?
Is “Confusion among Stakeholders” your Friend or your Enemy?
End-Game Planning
Copyright 2003. All Rights Reserved.
The Verticom Group | About | Philosophy | Portfolio | Management | Resources | Contact
Bridging the Gap between Concept & Execution
Copyright 2003. All Rights Reserved.