Slide 161 | From Concept to Execution | MAYAUD

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161 The Verticom Group “Mutual Gains” Negotiating... B A BATNA BATNA ZOPA Pie 1 Pie 2 *Entrepreneurship* *BATNA* = Best Alternative To Negotiated Agreement *ZOPA* = Zone Of Possible Agreement Copyright 2003. All Rights Reserved.

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Bridging the Gap between Concept & Execution Copyright 2003. All Rights Reserved.